Princess Wilson

Led end-to-end product strategy and execution for HelloCV's career OS, building an AI-native platform with intelligent profiles, job matching, cover letters, domain management tools etc. Managed a cross-functional team of 9 to deliver zero-to-one features that scaled the platform to 21,000+ users, achieving #1 Product of the Day and #5 AI Product of the Week on Product Hunt.

• Repositioned HelloCV from a domain tool to a full-stack career platform, unlocking 3x market reach by launching AI-powered personal branding verticals including digital CV profiles, intelligent job matching, tailored cover letter generation, and more.
• Shipped an AI job finder tool that delivers personalized job matches with fit analysis, and match scoring, plus one-click AI cover letter writer supporting platform and external jobs, driving 90%+ feature adoption across active sessions.
• Launched comprehensive profile customization suite with analytics dashboard, theme engine, and granular design controls. enabling users to create distinctive personal brands while tracking profile performance.
• Implemented viral growth loops and user feedback systems that improved 30-day retention by 40%, reduced churn by 25%, and drove bottom-up adoption through features like endorsements and link shorteners.

Led cross-functional product development in a fast-paced agency environment, delivering zero-to-one solutions across EdTech, FinTech, and B2B productivity platforms for a diverse client portfolio, managing squads of 5-8 members across concurrent projects.

• Shipped multiple MVPs for client platforms, including expense management and NQR-based payment tools, collaborating with C-level stakeholders to define product scope and go-to-market strategies.
• Launched an EdTech platform, enabling 200+ course creations within 5 months, achieving #5 Product of the Day on Product Hunt, and driving a 25% increase in user acquisition and brand awareness.
• Reduced development cycle time by 30% through implementing lean product rituals and agile optimization across concurrent client projects.
• Established a comprehensive user research framework, including market analysis and usability testing, to refine product positioning and user experience across the client portfolio.

Partnered with program and marketing teams to define content for edtech programs and develop data-driven content strategies, analyzing user behavior and market trends to craft compelling content for customer acquisition and brand growth.

• Designed and executed a content operations system that scaled to over 200 articles, driving a 25% increase in learner engagement.
• Co-developed YouTube strategy for 'Career X,' boosting subscriber growth by 25% and expanding total addressable market reach by 40%.
• Owned content strategy for 'The Bulb Institute' website, improving lead generation by 30%.
• Delivered a 20% increase in website traffic and 15% improvement in conversion rates through strategic content alignment.

Developed comprehensive digital marketing strategy for a solar energy company in the $500M Nigerian renewable energy market, utilizing analytics to monitor performance and refine messaging.

• Built PAM Africa's digital presence from inception, achieving 2x engagement growth and establishing product-market fit within 6 months.
• Grew social media following by 25% while driving a significant increase in active user engagement.
• Improved content consistency by 33% through strategic social media calendar implementation.
• Positioned PAM Africa as a solar energy industry authority through targeted thought leadership content, contributing to a 40% increase in qualified lead generation.

Collaborated cross-functionally with clients and brand teams to develop high-impact messaging and creative content across radio and digital formats, conducting in-depth audience research to translate briefs into conversion-driven copy.

• Delivered a 20% campaign ROI boost through performance-driven ad copy for premium brands like Lexus and Mitsubishi.
• Increased brand engagement and customer acquisition by 20% through innovative creative concept development.
• Enhanced brand perception, driving a measurable increase in product inquiries and sales leads.
• Successfully managed copy alignment across multiple ad formats and placements for a global client portfolio.