Princess Wilson

Transformed hello.cv from a domain tool into an AI career OS, expanding the addressable market by 3x and unlocking new revenue streams through Pro subscriptions and .cv domain sales.

Led a cross-functional team of 7 through the design and launch of 15+ AI-native features, including job matching and cover letter generation, achieving 90% feature adoption and reducing time-to-apply by 60%.

Implemented viral growth loops (endorsements, link shorteners, profile sharing) that improved 30-day retention by 40% and reduced churn by 25%.

Developed and launched a profile customization suite with premium features, driving Pro tier conversions and demonstrating product-market fit for personalization monetization.

Established product rituals, including weekly updates and an A/B testing framework, enhancing team velocity by 30% and fostering cross-functional alignment.

Led 4 concurrent client projects across diverse industries (fintech, edtech, productivity software), owning discovery, prioritization, and delivery in fast-moving, ambiguous environments.

Successfully shipped the Noggle edtech platform MVP, enabling 200+ course launches in 4 months, achieving #5 Product of the Day, and driving a 25% user acquisition increase through product-led growth features.

Collaborated cross-functionally with design, engineering, and leadership to translate business goals into shippable product strategies for B2C and B2B use cases, managing squads of 5-8 and reducing delivery timelines by ~30%.

Led cross-functional teams to develop data-driven content strategies and compelling multimedia assets, aligning program benefits with market trends.

Owned the content strategy for 'The Bulb Institute' website, improving lead generation by 30%, driving a 20% increase in website traffic, and a 15% improvement in conversion rates.

Scaled content operations for the edtech platform, producing over 200 articles and executing a YouTube strategy ('Career X') that grew subscribers by 25% and expanded total addressable market reach by 40%.

Established PAM Africa's digital presence from inception, achieving 2x engagement growth and a 40% increase in qualified lead generation within 6 months.

Grew social media following by 25% while strategically positioning the brand as an industry thought leader through targeted content initiatives.

Delivered performance-driven ad copy for premium automotive brands (Lexus, Mitsubishi), boosting campaign ROI by 20% and customer acquisition by 20%.

Managed copy alignment across multiple ad formats and placements for a global client portfolio through cross-functional collaboration with brand teams and creative directors.